Marketing, developer, designer
Figma, IA, Premiere Pro
Start-up
Lazo.us
Challenge
Lazo needed to move away from an outdated brand and fragmented communication. The challenge was to redesign the homepage and elevate the overall digital presence to match a fast-growing, U.S.-focused startup, while improving clarity, trust, and conversion.
Solution
Redesigned the homepage with a conversion-focused UX and clear value proposition
Established a modern, premium visual language used across all channels
Acted as a long-term design partner, supporting product, marketing, and communication needs
Delivered continuous design iterations across web, social media, video, and email marketing
“Thank you so much for all your support and for consistently raising the bar with your design work.”
Micaela Ninomiya
Marketing Specialist | Lazo.us
Results
The collaboration resulted in a unified brand presence across all digital touchpoints, significantly improving visual consistency and overall brand credibility. Clearer messaging and stronger product positioning helped communicate Lazo’s value more effectively, while a scalable design system was established to support ongoing growth and evolving marketing initiatives.